Publiée le 01.06.2026

Dreamview

  • Business

What if, in shop, our customers already felt like they were at home?

When artificial intelligence transforms the in-store experience

Artificial intelligence is now part of many everyday tools. In the world of interior design, it is also opening up new possibilities for supporting customers as they build their projects.

With this in mind, Schmidt Groupe is rolling out Dreamview across its network. This technology, developed using European artificial intelligence, transforms a project designed in 3D into a realistic image of a future interior.

Materials, natural light, volumes, colours and general atmosphere: the project takes shape in a much more concrete way. In just a few moments, customers can see what their future kitchen, dressing room or living space could really look like.

The point is not just to produce a more aesthetic image. This visualisation helps them to project themselves, to refine certain choices and to better understand the different layout possibilities. Discussions with the designer also become simpler and more concrete, as everyone shares the same vision of the project.

This development responds to a growing expectation: to be able to personalise your interior while making decisions with greater confidence. Home, architecture and property professionals are now looking for tools that can provide this immediate understanding without complicating the customer journey.

With Dreamview, Schmidt Groupe continues to innovate to enhance the customer experience. The objective remains the same: to use innovation to create beauty, by making projects more lively, more inspiring and more accessible to those who imagine them.

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