Our international development

Our international expansion strategy

International growth has been in Schmidt Groupe’s genes since day one. Founded in Germany back in 1934 before expanding into France in 1959, Schmidt Groupe is building a network across Europe and even further afield with showrooms located near to their local markets.

We are aiming to become a recognised player in every town and city where we do business. To reach this ambition, we are carving a commanding foothold in our local markets by achieving critical mass.

Schmidt Groupe has 200 showrooms in over 20 countries worldwide, from its northernmost showroom in Reykjavík to its southernmost showroom in Sydney.

International business accounts for 13% of the Group’s revenue, with the strong ambition of reaching 20% by 2030.

Pursuing international development

Our strategy is based on three pillars:

  • Committed local partners who share our values and vision. We build strong relationships of trust with our dealers/partners, which is key to growing our business in every region.
  • Alignment with the specific needs of each market with no standardised business models. Each site is designed to meet the expectations of local consumers, while maintaining the same high quality and service standards as in France.
  • Production from a central vantage point in Europe between Alsace and the Saarland to guarantee product quality and reliability.

Our European subsidiaries

Germany:
Schmidt Küchen.

  • Established in Türkismühle in the state of Saarland, where Hubert Schmidt founded the company in 1934
  • Management: Boris Herrmann
  • One plant specialising in the process for ready assembled units
  • 20 showrooms
  • 200 employees
  • Dedicated sales team
  • Local support services
  • Schmidt Akademy for training the showroom teams

“In Germany, the company’s longstanding birthplace, the Schmidt name is synonymous with recognised industrial expertise, and high quality standards are deeply embedded in our genes. We are focused on our ambition of combining innovation, sustainability and bespoke designs to provide an end-to-end range of home living solutions that meet the expectations of German customers.”

Boris Herrmann, Managing Director Germany

Specific characteristics of the local market

  • A culture of quality and industrial engineering
  • High standards for materials and finishes
  • A mature and highly competitive market
  • Highly sensitive to environmental certification

Subsidiary’s ambition

The Group’s oldest subsidiary is currently aiming to break into the highly competitive German market by leveraging its industrial legacy, its expertise in bespoke solutions and its commitments to sustainability.

Open a showroom in Germany

Schmidt Küchen               Contact
Hubert-Schmidt Straße 4   Tayrina Watermann
 66625 Nohfelden               +49 174 7402501
Deutschland

 

Our Spanish subsidiary:
Schmidt Groupe Spain & Portugal

  • Date created: 2005
  • Location: Madrid
  • Management: Luis Jimenez
  • 90 showrooms throughout Spain
  • 27 employees
  • Dedicated sales team
  • Local support services

“Developing Schmidt’s presence in Spain is much more than a business project; it is an intense people-driven endeavour where each showroom opened is the result of a collective commitment.

Together with our teams and partners, we share the same ambition of providing Spanish customers with a unique home design experience and becoming their go-to brand for expressing their personality and lifestyles.”

Luis Jiménez, Subsidiary Managing Director

Specific characteristics of the local market

  • A buoyant market for several years. Schmidt is now the leading specialist.
  • A relatively low-cost and highly fragmented market where specialists still hold a small share of the market.
  • The kitchen is the heart and soul of the home. Closed kitchens still represent the majority, although open plan kitchens are increasingly gaining in popularity, especially in new builds.
  • Sleek styles and sober colours dominate: almost 70% of kitchens are ordered in neutral tones (white, off-white and beige).
  • Main selection criteria: value for money and improved use of the available space.
  • Recommendations from professionals (interior designers) play a decisive role, with such events as the Casa Decor show.

Subsidiary’s ambition

Achieve benchmark status in Spain’s home design market with solutions covering more than just kitchens, and strengthen its geographical presence with full nationwide coverage.

Open a showroom in Spain

Schmidt Groupe Spain & Portugal     Contact
Calle Teide 4,3                                       Mercedes Vegas Alonso
Parque Empressial, La Marina              +34 600 924 935
28703 San Sebastian de los Reyes
España

 

United Kingdom:
Schmidt Group UK

  • Date created: 2012
  • Location: London
  • Management: Jean-Michel Peragine
  • 29 showrooms in England
  • 11 employees

“Ever since 2012, Schmidt Groupe UK has been developing a premium range of kitchens and interior solutions in a highly competitive and strongly price-driven UK market. With 29 showrooms today and new openings in the pipeline for 2026, our priority is extending our coverage beyond Greater London and strengthening our brand awareness. We are aiming to reach 60 showrooms and revenue of £60 million by 2030. In the medium term, we are looking to become a credible player in the global home living furniture market. Our long-term ambition is to carve our reputation as a benchmark in the UK’s home design sector.

Jean-Michel Peragine, Country Manager Schmidt Groupe UK

Specific characteristics of the local market

  • A premium and digital market.
  • Strong competition in the market, with UK leaders in the entry-level and mid-range segments.
  • Customers who value German quality and the French way of life.
  • Customers who value their appliances and worktop materials.

Subsidiary’s ambition

Our aim is to become a credible player in the market for furniture solutions covering every part of the home, with a long-term ambition of establishing our reputation as the benchmark in the UK’s home design sector.

Open a showroom in the UK

Schmidt Groupe UK               Contact
12-19 Baron Street – Angel      Medhi Azizi
London, N1 9LL                       +447530712579
England

 

Open a showroom in Switzerland or Belgium

Belgium contact
Isabelle Debetencourt
+32 470110258

 

Switzerland contact
Sandra Morcet
+33 6 35 18 94 77