Our international development

Our international strategy

The international dimension has been part of the Schmidt Groupe’s DNA from the outset. Founded in Germany in 1934 and established in France in 1959, Schmidt Groupe is building a network throughout Europe and internationally, with shops that are as close as possible to their local markets.

Our ambition is to become a recognised player in every town and city where we operate. To achieve this, we are building solid positions with critical mass.

Schmidt Groupe has 200 shops in over 20 countries worldwide, from Reykjavik, the most northerly shop in the world, to Sydney, the most southerly shop.

International business accounts for 13% of Group sales, with a strong ambition to reach 20% by 2030.

Expanding internationally

Our strategy is based on three pillars:

Committed local partners who share our values and vision. We build strong, trusting relationships with our dealer partners. This is the key to development in every region.

Tailor-made solutions for each market, with no standardised model. Each site is designed to meet the expectations of local consumers, while maintaining the same high standards of quality and service as in France.

Centralised production in the heart of Europe, between Alsace and Saarland, guaranteeing product quality and reliability.

Our European subsidiaries

Germany :
Schmidt Küchen.

Established in Türkismühle, Saarland, where Hubert Schmidt founded the company in 1934,

Management: Boris Herrmann,

1 factory specialising in the assembled process,

20 shops,

200 employees,

A dedicated sales team,

Local support services,

The Schmidt Akademy for training shop teams.

“In Germany, the company’s historic birthplace, Schmidt embodies recognised industrial expertise and a demand for quality that is deeply rooted in our DNA. Our ambition is to combine innovation, sustainability and customised design to offer total home solutions that meet the expectations of German consumers.”

Boris Herrmann, Managing Director Germany

The specific characteristics of the local market

A culture of quality and industrial engineering.

High standards for materials and finishes.

A mature and highly competitive market.

Highly sensitive to environmental certification.

The subsidiary’s ambition

The Group’s oldest subsidiary is now working to penetrate a highly competitive German market by leveraging its industrial heritage, its expertise in made-to-measure solutions and its commitment to sustainability.

Opening a shop in Germany

Schmidt Küchen Contact
Hubert-Schmidt Straße 4 Tayrina Watermann
66625Nohfelden +49 174 7402501
Deutschland

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Our Spanish subsidiary :
Schmidt Group Spain & Portugal

Date of creation of the subsidiary: 2005,

Location: Madrid,

Management: Luis Jimenez,

90 shops throughout Spain,

27 employees,

A dedicated sales team,

Local support services.

“Developing Schmidt in Spain is much more than an entrepreneurial project: it’s an intense human adventure where each shop opening is the fruit of a collective commitment.

Together with our teams and partners, we share the same ambition: to offer Spaniards a unique home design experience and become THE benchmark brand for them.”

Luis Jiménez, Director of the subsidiary

The specific characteristics of the local market

A buoyant market for several years, Schmidt is now the number 1 specialist.

A highly fragmented market, where specialists still hold a small share of the market, and rather low cost.

The kitchen is the heart and soul of the home. Closed kitchens are still in the majority, although open kitchens are becoming increasingly popular, especially in new-build properties.

Sleek styles and sober colours dominate: almost 70% of kitchens are in neutral tones (white, off-white, beige).

The main criteria for choice: value for money and optimisation of space.

Recommendations from professionals (interior designers) play a decisive role, with key events such as Casa Decor.

The subsidiary’s ambition

To become the benchmark for Home Design in Spain, not just for kitchens, and to strengthen its geographical coverage with a complete territorial network.

Opening a shop in Spain

Schmidt Groupe Spain & Portugal Contact
Calle Teide 4,3 Mercedes Vegas Alonso
Parque Empressial, La Marina +34 600 924 935
28703 San Sebastian de los Reyes
España

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United Kingdom :
Schmidt Group UK

Date of creation of the subsidiary: 2012,

Location: London,

Management: Jean-Michel Peragine ,

29 shops in England,

11 employees,

“Since 2012, Schmidt Groupe UK has been developing a premium range of kitchens and interior fittings in a highly competitive and strongly price-oriented UK market. With 29 points of sale today and new openings planned during 2026, our priority is to extend our coverage beyond Greater London and strengthen our reputation. We’re aiming for 60 shops and £60m in sales by 2030. In the medium term, we want to become a credible player in total home improvement. Our long-term ambition is to establish ourselves as a benchmark for home design in the UK.

Jean-Michel Peragine, Country Manager Schmidt Groupe UK

The specific characteristics of the local market

A premium, digital market.

Strong competition in the market, with UK leaders in the lower and mid-range segments.

Consumers who value German quality and French quality of life.

Consumers who value their electrical appliances and worktop materials.

The subsidiary’s ambition

Our aim is to become a credible player in the global home furnishing market, with a long-term ambition to establish ourselves as a benchmark for home design in the UK.